TVXQ’s Max Changmin, who is currently in the military, is set to appear in a TV commercial in Japan.
A Japanese makeup brand announced that they would be airing a commercial on TV from the 18th of February till the 2nd of March. The main model of the commercial is none other than TVXQ’s Max Changmin.
It is rare for men to appear in makeup brand commercials in Japan, and rarer still for a Korean singer to do so. It’s quite a risk to hire a Korean singer right now, considering the fraying relations between Korea and Japan. Max Changmin’s appearance in a Japanese commercial can be seen as a step in the right direction to mend relations between the two countries.
Though the commercial will only be airing for a short period of time, it may lead to more Hallyu stars appearing in Japanese commercials if it is met with a positive response. The makeup brand Max Changmin is set to represent has only worked with top Japanese stars in the past, including Erika Sawajiri. TVXQ’s work with such a brand may open the door for other Hallyu stars as well.
Meanwhile, Max Changmin enlisted in the military in November, 2015.
Translated & Shared by: dongbangdata.net